Date last updated: October 1st, 2025

1. What are cookies?
Cookies are small text files that are stored on your device (computer, tablet or cell phone) when you visit a website. These files allow the website to "remember" your actions and preferences for a period of time, so you don't have to re-enter them every time you return to the site or navigate between pages.

2. How we use cookies
At Baby Kangaroo, we use cookies to:

• Improving your browsing experience

• Personalize content and offers

• Analyze website traffic

• Ensuring the security of your session

• Remember your preferences

• Provide social networking functionalities

3. Types of Cookies We Use

3.1 Essential Cookies (Always Active)
These cookies are necessary for the basic functioning of the website and cannot be deactivated.

• session_id - Purpose: To keep the user's session active - Duration: Session - Supplier: Baby Kangaroo

• cart_contents - Purpose: To store products in the shopping cart - Duration: 7 days - Supplier: Baby Kangaroo

• user_preferences - Purpose: To remember language and currency preferences - Duration: 30 days - Supplier: Baby Kangaroo

• security_token - Purpose: To protect against CSRF attacks - Duration: Session - Supplier: Baby Kangaroo

• cookie_consent - Purpose: To record your cookie preferences - Duration: 1 year - Supplier: Baby Kangaroo

3.2 Performance and Analysis Cookies
These cookies help us to understand how visitors interact with the website.

• _ga - Purpose: To distinguish unique users - Duration: 2 years - Supplier: Google Analytics

• ga[ID] - Purpose: Maintain session status - Duration: 2 years - Supplier: Google Analytics

• _gid - Purpose: To distinguish unique users - Duration: 24 hours - Supplier: Google Analytics

• _gat - Purpose: Limit order rate - Duration: 1 minute - Supplier: Google Analytics

Data collected:

• Pages visited and length of stay

• Traffic source (how you got to our site)

• Device and browser used

• Approximate geographical location

• Interactions with page elements

3.3 Functionality Cookies
These cookies allow for improved functionality and personalization.

• recently_viewed - Purpose: Show recently viewed products - Duration: 30 days - Supplier: Baby Kangaroo

• wishlist_items - Purpose: To store products on the wish list - Duration: 90 days - Supplier: Baby Kangaroo

• chat_session - Purpose: To keep chat conversations active - Duration: Session - Supplier: Zendesk

• font_size - Purpose: To remember accessibility preferences - Duration: 1 year - Supplier: Baby Kangaroo

3.4 Marketing and Advertising Cookies
These cookies are used to show relevant ads and measure the effectiveness of campaigns.

• _fbp - Purpose: Facebook conversion tracking - Duration: 90 days - Supplier: Facebook

• fr - Purpose: Facebook targeted advertising - Duration: 90 days - Supplier: Facebook

• IDE - Purpose: Google targeted advertising - Duration: 2 years - Supplier: Google Ads

• test_cookie - Purpose: To check if cookies are enabled - Duration: 15 minutes - Supplier: Google Ads

Purposes:

• Show relevant ads based on your interests

• Measuring the effectiveness of our advertising campaigns

• Avoid showing the same ad repeatedly

• Personalize offers and promotions

4. Third-party cookies
Some cookies are placed by third-party services that appear on our pages.

4.1 Google Analytics

• Purpose: Traffic analysis and user behavior

• Privacy Policy: https://policies.google.com/privacy

• Opt-out: https://tools.google.com/dlpage/gaoptout

4.2 Facebook Pixel

• Purpose: Targeted advertising and conversion measurement

• Privacy Policy: https://www.facebook.com/privacy/policy/

• Management: Facebook ad settings

4.3 Google Ads

• Purpose: Targeted advertising and remarketing

• Privacy Policy: https://policies.google.com/privacy

• Management: https://adssettings.google.com/

4.4 Zendesk (Chat)

• Purpose: Customer support via chat

• Privacy Policy: https://www.zendesk.com/company/privacy-policy/

5. Managing Your Cookie Preferences

5.1 Preference Center
You can manage your cookie preferences at any time through our Preferences Center, accessible via:

• Link in website footer

• Cookie icon in the bottom right corner

• Your user account settings

5.2 Browser settings
You can also control cookies via your browser settings.

Google Chrome

1. "Settings" > "Privacy and security" > "Cookies and other website data"

2. Choose your preferences

Mozilla Firefox

1. "Options" > "Privacy and Security"

2. Under "Cookies and Website Data", choose your preferences

Safari

1. "Preferences" > "Privacy"

2. Set your cookie preferences

Microsoft Edge

1. "Settings" > "Privacy, search and services"

2. In "Cookies", choose your preferences

5.3 Disabling Cookies
Warning: Disabling cookies may affect the functionality of the website. Some features may not work properly, including:

• Keep products in the shopping cart

• Remember user preferences

• Checkout process

• Personalization of content

6. Cookies on Mobile Devices

6.1 Mobile Applications
If you use our mobile application, technologies similar to cookies may be used, such as:

• Device identifiers

• Third-party SDKs

• Local storage

6.2 Mobile Device Management
You can manage these technologies through:

• Application settings

• Device privacy settings

• Operating system advertising settings

7. Updates to this Policy

7.1 Changes
We may update this Cookie Policy from time to time to reflect:

• Changes to our use of cookies

• New legal requirements

• Technological improvements

• User feedback

7.2 Notification of Changes
When we make significant changes, we will notify you:

• Banner on the website

• Email for registered users

• Updating the date at the top of this policy

8. Legal Basis for Use of Cookies

8.1 Essential Cookies - Based on our legitimate interest in providing a functional service.
8.2 Analysis Cookies - Based on our legitimate interest in improving the website and services.
8.3 Marketing Cookies - Based on your explicit consent, which you can withdraw at any time.
8.4 Functionality Cookies - Based on your consent or legitimate interest, depending on the functionality.

9. Users' rights

• Right to Information: Clear information on how we use cookies

• Right to Choose: Choose which cookies you accept (except essential ones)

• Right to Withdraw Consent: Withdraw consent at any time

• Right of Access: Know what data is collected through cookies

10. Cookies and Minors
10.1 Protection of Minors - We do not intentionally collect data from children under 16 through cookies.
10.2 Parental consent - For minors aged 13-16, parental or guardian consent is required.
10.3 Age verification - We implement measures to verify the age of users when necessary.

11. Cookie security

11.1 Security measures

• Encryption of sensitive cookies

• Use of secure cookies (HTTPS)

• Automatic session expiration

• Protection against XSS and CSRF attacks

11.2 Storage

• Cookies are stored locally on your device

• We do not share cookies with unauthorized third parties

• Access restricted to authorized personnel

12. Contact
For questions about this Cookie Policy:
Email: geral@babykangaroo.pt
Phone: +351 910 027 244
Address: Estrada da Penha, nº 150C, 8005-138 Faro, Portugal
Hours: Monday to Friday, 9 a.m. to 6 p.m.

12.1 Data Protection Officer
For specific questions about data protection:
Email: dpo@babykangaroo.pt

13. Useful resources

13.1 Information on Cookies

• All About Cookies: www.allaboutcookies.org

• Your Online Choices: www.youronlinechoices.eu

• CNPD: www.cnpd.pt

13.2 Management tools

• Google Ad Settings: adssettings.google.com

• Facebook Ad Preferences: www.facebook.com/ads/preferences

• Browser Cookie Settings: Consult your browser's help

This Cookie Policy complies with the GDPR and Portuguese legislation on cookies and online privacy. For more information, please see our Privacy Policy.